Is there a John Faso in the building?

With a few weeks left to go this season, Spitzer still has a 50 point lead over Faso (unfortunately). Why is that? The polls say that %75 of likely voters don't know much about Faso. If that's the case why does John Faso's latest commercial fail to say his name even once?

On the main Faso website they list an tv ad that shows a lightbulb, spitzer, and a black backgroung the whole time. The only mention of Faso his at the very end a sentence with his picture appears that says "Paid for by Friends of John Faso". Shouldn't his commercials be introducing John to New York State voters so they can knockoff some of that %75 and make this a real fight?